Ollie Tristram

I have visited the website www.visit4info.com as well as YouTube to have a look at a multitude of different ads that I can draw inspiration from for my Simulated Client Project on file-sharing.

Here are a few that caught my attention and why:

The reason I like an advert in this style is that not only is it shot professionally, but it surprises you. It adds humour to the situation by showing the audience something out of the ordinary and they can relate to what they would feel like being at a funeral and then having a rugby streaker ruin it. Even after the streaker is seen we still don't know what the advert is about, and when the text confirms its for rugby everything falls to place in the audience's heads.



This is a very effective message making the audience feel guilty for breaking the law. It's hard to watch due to having a dead child on screen the through the whole advert which really shocks the audience into remembering it. With this message it is very personal as it only focuses on 2 people. File-sharing affects industries so something so direct would be much harder to pull off.



From the Hong Kong government comes a direct message that puts the audience into the crime world itself. Seedy clubs and sleazy people are seen thanking the audience for their contributions. It's intended to make the audience feel seedy and sleazy themselves. I feel it works in a way, because it does remind you that you are doing something illegal, but still you know you're not as low as the criminals seen in the ad, therefore wouldn't stop you.



Here is an example of a pretty poor student-produced advert on anti-piracy. It uses the same repeated message of comparing stealing other things, like shoplifting, is the same as stealing media content. However one way I think the message is affective is that it says it affects individuals rather than big corporations.

Related links worth visiting:

http://www.mredkj.com/other/sharing.html - A list of pros and cons for music file-sharing.

http://l3rady.com/2008/11/29/top-tips-on-how-not-to-get-caught-file-sharing/

http://www.theregister.co.uk/2008/08/19/file_sharing_gamer_fined/

http://www.ghacks.net/2007/04/15/how-logistep-catches-file-sharers/ - A short bit of info on how anti-piracy firm Logistep can catch you.