Ollie Tristram

We Are All Connected - Watch more Funny Videos

Fantastic use of a pitch-shifter such as Melodyne. I never thought to put recorded speech through one of those to make a melody.

After research came thought into what I wanted to do with mine.

I came to the conclusion that the best way to stop people pirating is to scare them into thinking they will be caught, this is why the message of my advert will be that your IP address can be tracked.

It will start off with a student (as they are probably the biggest culprits of file-sharing) entering his dorm room, sitting down, turning on his computer and clicking to continue a download amongst a lit of other downloads. Then his screen will go black and a message that fills the whole screen will display text saying that sharing copyrighted material is illegal, it will then go on to say that the IP address can and will be tracked. The students happy face turns to a sad one and he looks out his window to hear police sirens.

The audio will be a fast-paced electronic song until the warning message comes up, where the fast-song will fade out and some dissonant audio will start playing.

Here are some pictures that give an idea of what it will look like:

Comments and ideas welcomed.

I have visited the website www.visit4info.com as well as YouTube to have a look at a multitude of different ads that I can draw inspiration from for my Simulated Client Project on file-sharing.

Here are a few that caught my attention and why:

The reason I like an advert in this style is that not only is it shot professionally, but it surprises you. It adds humour to the situation by showing the audience something out of the ordinary and they can relate to what they would feel like being at a funeral and then having a rugby streaker ruin it. Even after the streaker is seen we still don't know what the advert is about, and when the text confirms its for rugby everything falls to place in the audience's heads.



This is a very effective message making the audience feel guilty for breaking the law. It's hard to watch due to having a dead child on screen the through the whole advert which really shocks the audience into remembering it. With this message it is very personal as it only focuses on 2 people. File-sharing affects industries so something so direct would be much harder to pull off.



From the Hong Kong government comes a direct message that puts the audience into the crime world itself. Seedy clubs and sleazy people are seen thanking the audience for their contributions. It's intended to make the audience feel seedy and sleazy themselves. I feel it works in a way, because it does remind you that you are doing something illegal, but still you know you're not as low as the criminals seen in the ad, therefore wouldn't stop you.



Here is an example of a pretty poor student-produced advert on anti-piracy. It uses the same repeated message of comparing stealing other things, like shoplifting, is the same as stealing media content. However one way I think the message is affective is that it says it affects individuals rather than big corporations.

Related links worth visiting:

http://www.mredkj.com/other/sharing.html - A list of pros and cons for music file-sharing.

http://l3rady.com/2008/11/29/top-tips-on-how-not-to-get-caught-file-sharing/

http://www.theregister.co.uk/2008/08/19/file_sharing_gamer_fined/

http://www.ghacks.net/2007/04/15/how-logistep-catches-file-sharers/ - A short bit of info on how anti-piracy firm Logistep can catch you.

Taken from Wikipedia:

The Pirate Bay is a Swedish website that indexes and tracks BitTorrent files. It bills itself as "the world's largest BitTorrent tracker" and is ranked as the 104th most popular website by Alexa Internet. The website is funded primarily with advertisements shown next to torrent listings. Initially established in November 2003 by the Swedish anti-copyright organization Piratbyrån ("The Piracy Bureau") it has been operating as a separate organisation since October 2004.

The Pirate Bay trial was a joint criminal and civil prosecution in Sweden of four individuals charged for promoting the copyright infringement of others with the torrent tracking website The Pirate Bay. The criminal charges were supported by a consortium of intellectual rights holders led by the International Federation of the Phonographic Industry (IFPI), who filed individual civil compensation claims against the owners of The Pirate Bay.

Swedish prosecutors filed charges on 31 January 2008 against Fredrik Neij, Gottfrid Svartholm, and Peter Sunde, who ran the site; and Carl Lundström, a Swedish businessman who through his businesses sold services to the site. The prosecutor claimed the four worked together to administer, host, and develop the site and thereby facilitated other people's breach of copyright law. Some 34 cases of copyright infringements were originally listed, of which 21 were related to music files, 9 to movies, and 4 to games. One case involving music files was later dropped by the copyright holder who made the file available again on the website of The Pirate Bay. In addition, claims for damages of 117 million kronor (US$13 million) were filed. The case was decided jointly by a judge who was a member of several pro-copyright organisations and three appointed laymen.

The trial started on 16 February 2009 in the district court (tingsrätt) of Stockholm, Sweden. The hearings ended on 3 March 2009 and the verdict was announced at 11:00 AM on Friday 17 April 2009: Peter Sunde, Fredrik Neij, Gottfrid Svartholm and Carl Lundström were all found guilty and sentenced to serve one year in prison and pay a fine of 30 million SEK (app. €2.7 million or USD 3.5 million). All the defendants have appealed the verdict and the appeal court trial is due to begin in November 2009.

The Brief
The Copyright Protection Society is starting a public information campaign that illustrates and explains what file sharing is, when and why it is illegal and also the consequences of being involved with this illegal activity. They want you to produce a piece of multimedia that will address the points above. You have six weeks to complete the task and you are required to produce a short proposal of your designs and ideas then you will produce the multimedia product.

Produce a 20 second advert for broadcast on television that answers the brief above. Hand in a data disk with the digital file and also a DVD that will auto play on a PC.

Schedule
30.10.09 - Submit a short proposal that justifies your decisions and shows your multimedia designs and project schedule AND you will give a formal aural presentation of this proposal to your tutor in the following week (time and day TBC).

27.11.09 – Submit an agreed multimedia product presented with user instructions.