Ollie Tristram

This is a summary of Jules' lecture on how Contrast, Repetition, Alignment and Proximity are essential elements for layout design using screen space, or otherwise.

Contrast can mix big with small, wide with thin, warm with cool etc and therefore makes certain things stand out above others thus creating a more varied and visually stimulating piece.

Repetition implies repeating some aspect(s) through the entire piece, but really means to be consistent, as too much repitition can be boring.

Alignment suggests every item should have a connection with everything else. The rule of thirds would be an example of this in the screen world.

Proximity states that by grouping specific items closer together or further away you create new meanings.

All of these work together to help create an ideal image and aesthetically correct peice.